The wait is finally over. After hearing the dreadful word “soon” for what seemed like an eternity, Team Kris was finally rewarded yesterday with a brand spanking new song from Kristian Kostov, a Russian pop song titled “Glubina” (Depth). Trust me, folks. The wait was SO worth it.
I’ve been a fan of Kostov’s since Eurovision and I have to say, the boy can do no wrong no matter which language he sings in! His first single was in Bulgarian, second in English, and now Russian? Yeah, not everyone is that linguistically gifted or comes from a multi-lingual background.
I didn’t know what to expect prior to Glubina’s release, but I had an inkling Kostov would do something brilliant for the song. I also don’t know anyone else in the States who knows about his existence, so I wanted to promote the song in my own way. Keep in mind I live in the Midwest and in a small college town, so my luck to reaching anyone would be slim regardless.
But I did what I could. I put in the hours to write little letters promoting the single and Kostov, even attempting to write out the song title in Russian. Here’s the outcome of that.
I made 15 of those and hid them around town on Thursday. I tried to place them as surreptitiously as I could, but you can imagine how hard that was to not look fishy. These are a few of the places they were hidden. I swear I didn’t just place them in bookish areas.
For a promo team of one, I think I did an alright job.
So what about the actual song? According to the receipts, I’ve listened to it about 160 times over the past 24hrs… Here’s the link to the lyric video if you wanna give it a listen.
Unsurprisingly, I absolutely love the song and concept for the lyric video. I wish I knew Russian so I’d know what the song is about, but the symbolism in the lyric video is evident and beautifully captures the essence of “Glubina.”
As a sidenote: major props to Kristian for doing that video shoot. He must have been so cold and breathless by the time that was finished! The next step is to do a something in the sky, right?
The thing is, the “Glubina” doesn’t sound like every other pop song on the radio (none of Kostov’s songs do), and it’s refreshing. From the song’s intro, you have that Eastern European taste that’s unique to the region, while also having a modern feel. Kristian has such control in voice that a translation isn’t needed to feel the depth (no pun intended) and heart of the song’s message. The light and shade, as well as his soul, is there and it’s delicious to the ears!
I highly suggest you support Kristian and this song because he’s such an amazing talent and this song…I can’t get enough of it! Buy it on iTunes, stream it on Spotify, whatever. There’s really no excuse since it’s available worldwide. You might thank me later if you’re a fellow American and this is your first exposure to his music.
Feb's World 